In 2017, WestJet was the first Canadian airline to update their uniform guidelines to be unchained from gender norms. WestJet’s current uniform, The Lakes and Rocky Mountain collections, further that approach as they are genderless, providing the opportunity for WestJetters to select the uniform that is most authentic and comfortable to them.
Redesigned name tags also feature a newly created space for pronouns, to promote greater inclusivity for everyone in WestJet’s world, while an infusion of the airline’s iconic teal colour highlights its 26-year history.
Along with the uniforms, WestJet recently updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality, while wearing their uniform and representing the airline.
The uniforms, conceptualized by international designer, Juli Grbac, are unique to Canada and were created with safety and inclusivity at the forefront. The uniforms were launched 2022.
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