Royal Brunei Airlines Honoured with Asia’s Leading Cabin Crew 2025 and ASEAN Halal Brand Award 2025

Royal Brunei Airlines (RB) is proud to announce that it has once again been recognised on the global stage, winning Asia’s Leading Cabin Crew 2025 at the prestigious World Travel Awards. This marks the fourth time since 2020 that RB has secured this honour, reaffirming its position as a leader in service excellence across the region.

The accolade celebrates the dedication and exceptional service of RB’s cabin crew, who consistently deliver warm Bruneian hospitality while ensuring every journey is safe and memorable. The World Travel Awards, widely regarded as the benchmark of excellence in the travel and tourism industry, shines a spotlight on organisations that set the highest standards in their field.

“We are incredibly proud of our cabin crew for this remarkable achievement, which reflects not only their world-class service standards but also their genuine passion for caring for our guests,” said Captain Sabirin bin Haji Abdul Hamid, Chief Executive Officer of RB.

He added, “They are the ambassadors of Bruneian hospitality, consistently delivering exceptional service with warmth and professionalism. Their dedication and genuine care in ensuring a safe and comfortable journey for our guests set us apart and truly embody the spirit of Royal Brunei Airlines. This recognition is a testament to our unwavering commitment to excellence.”

Adding to this momentous achievement, RB has also been honoured with the ASEAN Halal Brand Award 2025, marking its first-ever win at this prestigious regional recognition. The award celebrates outstanding brands that exemplify Halal excellence, sustainability, and brand leadership across ASEAN.

Captain Sabirin bin Haji Abdul Hamid said, “We are deeply honoured to receive the ASEAN Halal Brand Award 2025 for the first time. This recognition reflects our steadfast commitment to upholding Halal values and standards across all aspects of our operations, ensuring that every guest experiences the authenticity, care, and integrity that define Bruneian hospitality.”

Organised by the ASEAN Halal Brand Award Committee and Audience Analytics, a leading B2B media owner in Southeast Asia behind notable brands such as SME Magazine, HR Asia, Capital Asia, Energy Asia, Customer Experience Asia, and TruthTV, the award presentation took place during the ASEAN SME100 Gala Dinner and Awards Presentation on Thursday, 16 October 2025, at One World Hotel, Petaling Jaya, Malaysia.

This dual recognition, at both the World Travel Awards and the ASEAN Halal Brand Award 2025, underscores RB’s continued excellence in service and commitment to values that reflect Bruneian hospitality and Halal integrity. It also reinforces the airline’s dedication to being a trusted and respected national carrier that represents Brunei Darussalam on the global stage.

These accolades follow other notable achievements, including RB’s recognition at the APEX Best in Cabin Service & Food & Beverage Award East Asia 2025, further highlighting the airline’s consistency in delivering world-class service, sincerely from the heart. With upcoming innovations such as enhanced in-flight connectivity for its A320neo fleet, RB continues to invest in elevating the passenger experience both onboard and beyond.

Royal Brunei Airlines extends its heartfelt gratitude to its loyal passengers, partners, and team members for their continuous support. Together, they make RB a proud ambassador of Brunei Darussalam on the international stage.

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