United Airlines new name tags can include Personal Pronoun

Jessica Muench, United’s Chief Diversity Equity and Inclusion Officer, wrote in a memo to employees:

Creating a place where our team members feel included and proud to work makes good business sense because our team members create that same feeling for our customers.

This week, we took another step to build upon our inclusive culture. As part of our new uniform program for flight attendants and customer service representatives, we’re producing new wings and name bars that incorporate our updated United branding along with personalized features like milestone anniversaries and the option to add pronouns.

These new features give our employees the option to celebrate their years of service with our airline while also identifying in the way that feels most true to themselves — you’ll start to see these new wings and name bars in our airports and on board our aircraft later this year.

Our goal is for every employee to feel included and empowered to make a measurable difference in our success, and we will continue to cultivate a workplace and airline where each of us and all of us feel seen.


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