Lloyd, the premium brand is presenting a new range of exceptionally comfortable travelling shoes under licence from Lufthansa
As a first for the spring/summer 2024 season, the premium brand is presenting a new range of exceptionally comfortable travelling shoes under licence from Europe’s leading airline. Further collections will follow.
The exclusive line offers travellers elegant and sporty shoes that are particularly comfortable on long-haul flights. In total, the range comprises 14 models, including five women’s and nine men’s styles, which will be available from March 28, 2024 at international shoe retailers, LLOYD concept stores and the LLOYD e-shop.
A purpose designed rucksack and a travel bag round off the collection.
The launch of the LLOYD X Lufthansa collection is backed by a comprehensive external communications campaign as well as in-store and digital promotion of the premium brand. Entitled “THE SKY IS THE LIMIT”, the campaign features a digital media drive on social media platforms and a wide range of advertising materials for bricks-and-mortar retailers.
Andreas Schaller, spokesman for the management of LLOYD Shoes GmbH:
“Working with Europe’s leading airline is a particular highlight for us. With innovative technologies and meticulous workmanship, we have jointly developed shoes that are particularly breathable, comfortable, and lightweight and do not contain any metal parts to avoid problems during security checks – which makes them perfect for travelling on intercontinental flights.”
