The story behind Emirates iconic Cabin Crew Uniform
Simon Jersey is perhaps most renowned for their creation of the iconic uniforms worn by Emirates Airlines’ staff since 2009. Their collaboration with Emirates began in the early 2000s when they assumed responsibility for producing and supplying the airline’s existing uniform design. However, in an industry where appearance holds paramount importance, we were subsequently commissioned to craft a fresh and distinctive attire for the airline’s 23,000 cabin crew and ground staff.
The directive was to fashion a more polished and business-oriented aesthetic that would set them apart at airports worldwide. It was imperative that the uniform conspicuously embodied the values of luxury and sophistication for which Emirates is celebrated.
In close partnership with the Emirates team, they diligently determined the essential elements, such as color schemes, logos, and iconic elements, to be incorporated into the uniform design.
Prioritizing comfort, stain resistance, and wrinkle-free attributes is essential when designing long-haul uniforms, ensuring they maintain their pristine appearance, even after the longest journeys. Simon Jersey designers accompanied a flight crew on a journey to New Zealand, closely observing their activities and work environments throughout the flight. In addition to this,they conducted research at airports to gauge travelers’ reactions to the various uniforms on display, aiming to gain a deeper understanding of how airline uniforms are perceived.
With this extensive reservoir of information, they crafted the iconic uniform that Emirates is now renowned for. This project spanned two years and engaged the participation of everyone from cabin crew members to the highest-ranking officials. The unveiling of the new uniform coincided with the introduction of Emirates’ A380 fleet, making headlines worldwide for its exceptional elegance and design.
The Emirates uniform had been the same since 1997 with a few tweaks over the years. In this new design we addressed style, comfort, the suitability for different climates – for Cabin Crew and Ground Staff – and managed to retain the iconic and instantly recognisable hallmark of our uniform worldwide
Images: © Emirates
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