
Brussels Airlines unveils “Atomium”: the newest Belgian Icon
and brings yet another little piece of Belgium in the air.
Brussels Airlines, in proud collaboration with the Atomium, is thrilled to introduce its newest Belgian Icon dedicated to the renowned landmark. After a contest launched in August last year, the winning design of architect Thomas Faes (Faes Architecture) was brought to life. The “Atomium” celebrates the nation’s spirit of creativity, innovation, and pride. The OO-SNM (Airbus 320), arrived in Brussels early this morning from the painting facility and is set to embark on its first flight to Prague tomorrow.
At a special event held in Brussels Airlines’ Maintenance & Engineering hangar, media, guests, and employees gathered to witness the grand reveal. “Atomium” pays tribute to one of Belgium’s most recognized symbols.
The “Atomium” proudly joins the prestigious lineup of Belgian Icons, reinforcing the airline’s commitment to showcasing local heritage worldwide and bringing little pieces of Belgium in the air.
From contest to soaring reality
Last August, Brussels Airlines launched a contest, inviting Belgians and residents to submit designs capturing the essence of the country. The response was impressive with over 900 creative entries highlighting Belgium’s diverse heritage: from cycling and Art Nouveau to comic book characters and, of course, the Atomium. After a rigorous selection process, 15 finalists were chosen, and a public vote of over 50,000 participants narrowed them down to the top five.
A distinguished jury – including singer Sandra Kim, musician Alex Callier, artist Philippe Geluck, and designer Gabrielle Szwarcenberg – ultimately selected the Atomium design by Belgian architect Thomas Faes (Faes Architecture). His vision encapsulated the iconic building’s historical significance and timeless appeal. Even as a child, Thomas was fascinated by the structure, an admiration that inspired his technical design approach.
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