Designer Laurence Xu and Hainan Airlines went through 1,000 sketches and tried more than 100 samples before deciding on the final design
Hainan Airlines launched the high-fashion uniform during Paris Couture Week Fall/Winter 2017,
Driven by Hainan Airlines’ strategic vision of becoming one of the world’s most prominent carriers, the airline began seeking out leading international fashion designers with whom it could collaborate.
After two years of meetings and conversations with the fashion world’s leaders, Hainan Airlines decided on Lawrence Xu. One of the key decision drivers was the uniqueness of his creations, which combine elements from East and West as well as embody salient features of China’s rich cultural heritage.
Lawrence said, “Hainan Airlines’ fifth-generation uniforms maintain yet add a new twist to the previous generations’ iconic elements, including the Oriental art-inspired patterns and gray-color theme that have always been an essential part of the uniform’s design.
The new uniforms pay a tribute to those of the previous generations and have been updated with a modern aesthetic that incorporates popular international fashion elements. “
The standout piece in the collection is undoubtedly the women’s dress. It draws inspiration from the cheongsam, a traditional Chinese dress for women, and features a unique twist on its style. The dress showcases an art-inspired pattern with clouds elegantly printed along the collar and an alternating sea and mountain motif adorning the lower hem. This charming detail symbolically mirrors the journey of a Hainan aircraft, from the earth to the sky.
Facts about Hainan Airlines
The airline was established in January, 1993 in Hainan Province, China’s largest special economic zone and free trade port.
Images: ©Hainan Airlines
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