A team of Air Canada employees is showcasing its uniforms throughout the years
The Airline Passenger Experience Association (APEX), in partnership with the Professional Clothing Industry Association Worldwide (PCIAW), recently held its first ever PCIAW Fashion Show at the APEX/IFSA Global EXPO 2025 in Long Beach. A team of Air Canada employees took this opportunity to give everyone a glimpse of the airline’s long history by showcasing its uniforms throughout the years. This curated runway event highlighted six different eras in Air Canada’s history: 1938, 1953-1964, 1969-1973, 1996-2004 and 2017 to present. Representing each era were Air Canada’s Los Angeles-based employees as well as Montreal based flight attendants.
1938: First era
Representing Trans-Canada Airline (TCA), as Air Canada was known when it was founded in 1937, Kerem walked down the runway proudly showcasing the very first page in Air Canada’s fashion history. “I truly love how fashionable, comfortable, and professional it feels.”
How does it feel wearing the very first flight attendant uniform? “It’s such an honour because it carries so much history. If I had to pick favourites, this one and the blue uniform stand out to me. They’re feminine, elegant, and beautifully detailed. It was a joy to wear!” Although very fashionable, this version of the uniform is the shortest lived in Air Canada/TCA’s history and only lasted from July to October 1938. It was replaced with a similar design; a summer grey version and a winter blue version starting that October until 1949.
1953-1964: Blue era?
Amber proudly represented our … blue era. How did Amber feel about the blue? “I just loved the blue uniform! It was comfortable from the minute I put it on, and its tailored fit really made it stylish.” Her favourite part of it? “The hat may have been my favourite part of this uniform, it truly added the final touch!”
This Christian Dior-influenced design had a summer version (pictured) and a navy-blue version for the winter season.
1969-1973: Colourful era
Designed by Leo Chevalier, a Québec trailblazing fashion designer, this version of uniforms from the early 70s was definitely Air Canada’s most colourful era – and a visual representation of the seventies cultural era! What did Silvia think of the uniform she modelled? “It was great but wouldn’t want to wear it today!” It was very much of its time, indeed. “I preferred the one Vanessa wore (1973-1978), it seemed very comfortable, more casual but still elegant.”
After the initial launch in 1969, an important milestone is the introduction of pants! It was the first time in Air Canada’s history that pants were included in the uniform.
1973-1978: Versatile era
Vanessa’s impression of the fashion show? “Walking the runway in such an iconic uniform was definitely the highlight! I felt proud showing off a piece of Air Canada history.” Coincidentally, the pieces she was wearing were also presented and introduced at a fashion show in Vancouver in May 1978. Cosplaying the 70s, Vanessa got to model the most versatile version of our uniforms.
Employees back then could choose from over 50 pieces of uniform, mix and match and make it their own. The list included a long-sleeved and short-sleeved jacket, five different skirts, two pairs of pants, two sweaters and four different blouses. To accessorize, they had a belt, scarves, berets, toques, folding umbrellas, leather bags and … a rainhat!
1996-2004: Modern-trend era
This new version debuted at the “New Uniform Fashion Show” on January 29, 1996. What makes this one special? It marked the first time the uniforms of all Air Canada employees changed simultaneously.
Would Tsige wear the 90s uniform today? “I really liked the dress, it was so comfortable,” she said. Aside from the shoulder pads, which are very much of their time, this version of the uniform was a very modern look for Air Canada.
2017-present: True-to-brand era
And finally, our current uniform! Imagined by Canadian designer Christopher Bates, it was recognized with a few awards including the NAUMD 2018 Best of the Best Award for Outstanding Uniform Design and the PCIAW 2018 Award for Outstanding Corporate Design. How was it for Veronique to represent her own uniform in the fashion show? “Walking to the stage representing the actual Air Canada uniform, it was an honour for me. This was a wonderful and fulfilling experience.”
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Eurowings is hiring Cabin Crew Member (all genders)
No flying experience required
Location: Düsseldorf- Cologne- Stuttgart- Schönefeld
Entry level: Training
Professional field: Flight attendant / Cabin crew
Working hours: Full-time or part-time
Salary: €2,445.55 gross per month (full-time incl. 72 block hours & a flight allowance)
Start date: Courses are expected to start from March 2027.
Fixed term: Indefinite
Every flight is different. Your goal remains the same: to give our guests a good feeling and a sense of ease – with warmth, attention, and an understanding of what makes travel special.
Tasks
Your smile takes flight with us. As a Cabin Crew Member, you and your crew ensure our guests feel welcome and start their vacation relaxed. A holiday atmosphere arises naturally on board – through small talk and tips that make the journey even more enjoyable.
Your day starts with a briefing: You'll receive all the information about the flight, crew, and preparation – so you can have a perfect and safe start.
Before takeoff, you conduct security checks and prepare the cabin for our guests.
During boarding, you bring ease to the journey: You welcome passengers, provide orientation, and help where needed.
In the air, you and your crew create attentive service and genuine moments of well-being.
You present onboard shop items in a charming way and make the onboard experience even more special.
As a Eurowings ambassador, you embody our values with team spirit, warmth and enthusiasm.
When things get turbulent, you stay calm, find solutions, and provide security.
Your application process at Eurowings
Application: We will review your documents based on our requirements.
AI Interview: In the AI-supported video interview, you answer questions about yourself and your motivation in German and English.
Selection day: On site we will get to know each other personally and gather further impressions of one another.
Requirements
You identify with our brand, approach people openly and friendly, and have at least a secondary school leaving certificate – alternatively, a lower secondary school leaving certificate with experience in the service sector. You also bring the following:
You are at least 18 years old and at least 1.60 m tall.
You possess excellent written and spoken German and English skills (at least at level B2).
Your passport is valid without restrictions and for at least another 18 months.
Your health is good and you are fully fit to fly.
Your visual acuity is a maximum of ± 5 diopters.
You are a confident swimmer and can therefore swim at least 100 meters briskly without interruption.
When on call, you can reach your station location within 60 minutes.
Reliable internet access is available.
You are ready to get vaccinated according to the WHO recommendations.
A strong service orientation is one of your strengths.
You have a confident demeanor and a well-groomed appearance.
Benefits
Holiday/Christmas bonus
Shift allowances
Flight discounts
Job bike
Discounts at selected partners
Part-time models
Contact
Do you have any further questions? We're happy to help. Simply contact us at the email address provided: ewg.cabin.recruiting@eurowings.com
About Eurowings GmbH
Eurowings is the value airline of the Lufthansa Group and thus part of Europe's largest airline group. With a clear positioning as Europe's value carrier for leisure and business travelers, Eurowings distinguishes itself from the ultra-low-cost carrier segment and offers its customers affordable and flexible flying with numerous booking options and extras, as well as customer-friendly services. With its value concept, the German airline addresses the core needs of today's air travelers: even greater flexibility, comfort, and sustainability. Eurowings offers direct flights to approximately 150 destinations within Europe. With 13 international bases – including Mallorca, Europe's number one holiday island – the Lufthansa subsidiary is one of the largest leisure airlines in Europe. It currently operates a fleet of around 100 aircraft and employs approximately 5,500 people.
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