A refreshed look for Icelandair’s uniform
Through a series of workshops and surveys, we worked with our staff to ensure that their needs are met in the evolution of our uniform. A thousand staff members shared their opinion in the process.
Our team now has more choice in the clothing they wear, and our expanded range caters to more body shapes and sizes. Importantly, we’re better equipped for all weather conditions!
We’re excited to share with you some of the new features of our uniform, including accessories designed with the ‘Spirit of Iceland’ in mind, and custom-made parkas in collaboration with Icelandic company 66°North.
Diverse and functional
At Icelandair, the jobs we do are incredibly diverse. Most obviously, our team works as flight attendants and pilots. At the airport we have staff managing our Saga Lounge, people who handle check-in, boarding, and baggage loading, and at smaller domestic airports even fuel handling.
Our team needs to wear clothes suitable for all these jobs and tasks. The clothing must be flexible and comfortable. It has to be long-lasting. And it needs to cater to all weather: from Iceland’s storms to Florida’s sunshine!
Adapting a classic
Our classic uniforms were designed in 2008, and it’s a testament to just how well they were designed that only now are we looking to expand and improve them.
In the 15 years since we introduced our uniforms, much has changed: we have combined our domestic and international operations, the number of employees has increased significantly, and there has been a change in society’s mindset towards more inclusivity.
In the past, there was mainly one outfit for men, and one for women. But our team can now choose whether to wear a dress or trousers, a shirt or a turtleneck sweater, heels or flats, and so on. As part of the evolution of our uniform there are more unisex options, and more possibilities for our team members to express their personality.
Responsible and sustainable
There is also a greater emphasis on responsibility and sustainability.
We’re happy to continue our collaboration with Olino Uniforms, a Danish company that offers full transparency in its production. Its partner factories have all signed and comply with Olino’s strict code of conduct.
Olino offers a special ‘full loop uniform solution‘ to support responsibility for Olino and its clients. The solution may include the use of recyclable natural fabrics, uniforms made of Oeko-tex® 100 certified fabrics, low-emission transport, and other impactful measures.
And what will happen to our old uniforms? They’ll be reused! Stay tuned for more on our upcycling plans.
Video & Images: © Icelandair
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