“United Airlines and the Star Wars franchise share a common goal: connect people and unite the world,” said Mark Krolick, United’s vice president of marketing. “We are thrilled to join forces and help promote the concluding chapter of the Skywalker story, while at the same time enlisting help from our new friends from the Star Wars universe to demonstrate the importance of safety for our customers and colleagues.”
United and Star Wars take to the skies
Next month, United will officially introduce into service a special Star Wars-themed Boeing 737-800 aircraft featuring the Star Wars: The Rise of Skywalker-themed paint livery and onboard experience. The new paint design, which the airline teased last spring on its social media channels, captures the exotic atmosphere of the Star Wars galaxy and features imagery of famous Star Wars spacecraft, including the X-wing and TIE fighter starships. The aircraft’s tail starkly displays a different colored lightsaber – the weapon of the Jedi – against a black backdrop on each side, reflecting the two sides of the Force.
United will greet customers with classic Star Wars-themed music during the boarding process and distribute commemorative pins throughout December in celebration of the movie’s premiere. The aircraft’s interior will also feature a special plaque reflecting United’s relationship with Star Wars: The Rise of Skywalker and include headrests affixed with the emblems of the film’s dueling factions, the Resistance and the First Order.