Starlux

The story behind STARLUX Airlines uniform

From tarmac to runway, STARLUX aims to lead the style in the airline industry. Its uniform collection for cabin and ground crews was designed by renowned Taiwan fashion designer Sean Yin.

“For me, STARLUX is a luxury brand — not just another airline. I wanted to combine a classical airline look with modern touches to create chic but practical fashions unlike anything that has been seen before,” Yin said.

The collection combines fashion elements from the 40s and 50s with space-age accents, employing natural gold and space silver tones to simultaneously evoke elegance and state-of-the-art appointments. STARLUX employees with first-hand work experience contributed to the design of the new uniforms by providing opinions and suggestions.

While stylish, STARLUX’s uniform collection features many functional innovations. Some of the more typical accoutrements have been modified to be simple yet practical. For example, the traditional pilot hats have been replaced by more casual caps embroidered with the winglet pattern of the STARLUX logo. Both male and female cabin attendants will be carrying the same attaché case, which can hold an iPad and A4-sized files and can be worn either as a handbag or a crossbody bag.

Male airport agents and cabin crew will work in more comfort wearing standing-collar shirts without neckties. Embroidery is used on many items to create structural, clean-cut and trendy lines. To offer the ultimate comfort to front line staff, breathable mesh fabrics are spliced into strategic sections of the uniforms. Employees also have more style combinations to choose from. An airport agent can choose between pants and a skirt or between a suit vest and a suit jacket; a ground handling agent can choose between pants and shorts.

To remind the front-line staff of their commitment to safety, badges with the slogan “Safety is our attitude” are displayed on the uniforms of pilots, engineering and maintenance staff as well as ground handling staff.

STARLUX hopes to make flying even more relaxing and memorable by developing an exclusive fragrance it calls “Home in the Air.” The airline enlisted a local perfume manufacturer P.SEVEN to help produce this refreshing fragrance.

Images & story © STARLUX Airlines

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