Eastern

Eastern Airlines has taking its first flight between Guayaquil, Ecuador and New York City

Eastern
© Image Eastern Airlines

Eastern Airlines is taking its first flight between Guayaquil, Ecuador and New York City on January 12th, 2020.

Our new logo is inspired by our rich and iconic history, and our future of being an “Explorer” brand is modeled after topographical maps. We have shifted the focus from the old Eastern Airlines multiple logo images to the “bird’s eye view” of the places we travel. We will retain and use the iconic “stick figure” logo from the original Eastern Airlines, but our main logo will be inspired by the places we fly.

Eastern
© Image Eastern Airlines

Our main “map” logo is not tied to any one geographic location, but represents the universal space we all share as global citizens among the places we fly. The colors of dark blue, light blue and golden yellow represent the sky, sea and sun and all come from historic Eastern Airlines colors but have been re-interpreted for today. We will also have supporting logos and designs unique to each market we will serve inspired by the local colors and geography of each individual market. The three main rivers of Guyana and the colors of its national flag for example, inspire our supporting logo for Georgetown. We will incorporate those local designs into our website, social media platforms, marketing materials and uniform accessories.

Eastern
© Image Eastern Airlines

The adventure of life requires courage, curiosity, a hunger for wonder…
And while life can be lived with both feet on the ground, nothing compares to the magic that happens when you spread your wings. Are you ready to stretch your perspective across the horizon? Feel the raw and fragile beauty of being alive? Hug your grandmother in her kitchen? Leap over the idea of “other” to wrap your arms around the idea of “us”.
Eastern

© Image Eastern Airlines

Then you are ready to Go Eastern.
Eastern Airlines was launched by seekers, adventurers…and above all, fliers. Our passion for aviation is unmatched in the universe. Our attention to detail is focused on the tiniest mechanical check and the cobalt blue stitching on Seat 17B.
Eastern

© Image Eastern Airlines

Eastern

© Image Eastern Airlines