© Image Eastern Airlines
Eastern Airlines is taking its first flight between Guayaquil, Ecuador and New York City on January 12th, 2020.
Our new logo is inspired by our rich and iconic history, and our future of being an “Explorer” brand is modeled after topographical maps. We have shifted the focus from the old Eastern Airlines multiple logo images to the “bird’s eye view” of the places we travel. We will retain and use the iconic “stick figure” logo from the original Eastern Airlines, but our main logo will be inspired by the places we fly.
© Image Eastern Airlines
Our main “map” logo is not tied to any one geographic location, but represents the universal space we all share as global citizens among the places we fly. The colors of dark blue, light blue and golden yellow represent the sky, sea and sun and all come from historic Eastern Airlines colors but have been re-interpreted for today. We will also have supporting logos and designs unique to each market we will serve inspired by the local colors and geography of each individual market. The three main rivers of Guyana and the colors of its national flag for example, inspire our supporting logo for Georgetown. We will incorporate those local designs into our website, social media platforms, marketing materials and uniform accessories.
© Image Eastern Airlines
© Image Eastern Airlines
© Image Eastern Airlines
© Image Eastern Airlines