Each year, millions of people around the world gather to celebrate Diwali, the festival of lights. To mark the global festival in style, British Airways surprised unsuspecting customers, many of whom were travelling to celebrate Diwali with friends and family, with a Bollywood inspired performance of music, dance and light, at Heathrow Terminal 5.
British Airways partnered with London-based dance company, The Bollywood Co, to create a Bollywood flash mob performance which was spontaneously staged for a busy terminal of unassuming customers.
The reactions of travellers in Terminal 5 were captured, alongside the performance, in the video.
The check-in area and its hundreds of travellers were immersed as the celebration was brought to life with a crew of twenty professional dancers and eight drummers (dholwalas), adorned from head to toe in traditional Indian attire. The dancers wowed and stunned on-lookers as they twirled and glided in colours of red, blue and white to the exhilarating bear of the drums.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We are delighted to be able to bring a flavour of one of the most exciting and widely celebrated festivals on the planet to Heathrow Terminal 5. With so many people away from their loved ones, we felt it was important to kick off the celebration for those choosing to travel from the moment they stepped in to the airport. It was great to see customers’ and colleagues’ reactions. Happy Diwali to all our customers and colleagues celebrating this week.”
During the performance, British Airways cabin crew and customer service staff emerged from the check-in desks, holding tea lights that gently flickered as the dancers performed. They adorned customers with traditional fresh marigold garlands and were encouraged to participate by the dancers.
The celebrations do not stop there. On November 7, the airline is treating customers with special surprises throughout the airport, including a Tuk Tuk and beautifully decorated desks.
British Airways currently operates 49 flights a week to India, with double dailies to Delhi and Mumbai and daily service to Hyderabad, Chennai and Bangalore. To book a flight to please visit: ba.com
© Image British Airways