Air New Zealand’s latest marketing campaign puts a quirky spin on holiday planning, using facial recognition technology to predict an individual’s dream Queensland getaway.
The campaign, run in partnership with Tourism & Events Queensland, uses specially designed software to monitor a range of visual cues including eye, mouth and other facial movements and expressions as viewers watch footage of a dozen diverse and exciting Queensland experiences. It then makes a personalised recommendation based on which experiences evoke the most positive reactions.
Air New Zealand General Manager Market Development and Retail Sales Annabelle Fowler says the campaign is a fun and unique way to showcase what Queensland has to offer.
“From exploring the Noosa Everglades, soaking up the sun in the tropical north, unique dining experiences in Brisbane to some iconic Sunshine Coast road trips, Queensland has a huge variety of activities to suit all travellers.
“Using facial recognition technology in this way is a first for Air New Zealand and is an exciting way for us to engage with our customers and show them some Queensland experiences that they may not have previously considered.”
Those who watch the video can also go in the draw to win a Great Barrier Reef experience with return ‘The Works’ airfares for two people from any Air New Zealand domestic airport to Cairns, ground transfers, three nights resort accommodation and a four night Great Barrier Reef cruise.
Viewers can click here to see which Queensland experience inspires them the most and enter the draw. Entries close 22 February 2018.
Air New Zealand operates non-stop services to four Queensland destinations – Brisbane and the Gold Coast year round, and Sunshine Coast and Cairns (seasonally).