Air Tahiti Nui

Air Tahiti Nui reveals its new brand

Air Tahiti
© Image Air Tahiti Nui

At the dawn of its 20 years of operation and the renewal of its entire fleet, Air Tahiti Nui presents its new face to its clients and partners.

New projects, new aircraft, new technology and soon 20 years, as many reasons for Air Tahiti Nui to renovate its brand and reveal its new ambitions to French Polynesia and the world.

For this, Air Tahiti Nui has called on the internationally brand agency Future Brand. The agency, that specializes in brand creation and transformation, has signed among many other remarkable projects the new American Airlines brand, and closer to Tahiti, the new brand of The Islands of Tahiti for the Tourism board of French Polynesia.

But updating Air Tahiti Nui’s visual identity and its most visible icon, the Tiare flower, was only one part of the job. As the company is proudly stepping into a new chapter of its 20 year history, it felt the need to also reassess its foundations so to better share with the world its positioning, values and personality.

Carefully crafted by globally acclaimed Tahitian artist, Alex Lee, the company new Tiare flower embodies the beauty and spirit of the Islands of Tahiti. Pure, natural and abundant with sweet perfume, the Tiare flower holds many secrets of which only the truly knowledgeable are aware.

With its proud and delicate profile facing forwards, the new logo shares a subtle but powerful message about Air Tahiti Nui’s preparedness for the future and captures the very essence of taking flight and moving onwards, forwards and upwards.

Air Tahiti Nui
© Image Air Tahiti Nui

A carefully crafted wordmark

The sensorial, free spirit of the Tiare flower logo is grounded by the refined strength within its new logotype, the thick and thin strokes giving it a premium, confident and established feel. Closer inspection reveals that the letterforms are purposefully curved and rounded to mimic the shapes and joins of the Tiare petals, tying all of the elements together in harmony, just like the majestic Islands of Tahiti themselves.

On November 20th of this year, Air Tahiti Nui will celebrate its 20 year anniversary. Before this, on October 2018, the company will take delivery of the first Dreamliner B787-9 of its four aircraft fleet. These new aircrafts represent a new chapter of the life of Air Tahiti Nui that remains more than ever in the continuity of a mission that started back in 1998 at the service of French Polynesia and its people.

The next few months will see more important events that will include the presentation of new uniforms, the new connected inflight entertainment system and the delivery of its new aircrafts.

Air Tahiti Nui
© Image Air Tahiti Nui
Air Tahiti Nui
© Image Air Tahiti Nui
Air Tahiti Nui
© Image Air Tahiti Nui


Source: www.airtahitinui.com/us-en/news/air-tahiti-nui-reveals-its-new-brand